Top 5 Lifestyle Apps on Android in Kenya Q4 2023

In the fourth quarter of 2023, the top 5 lifestyle apps on the Android platform in Kenya demonstrated varied performance trends in terms of weekly downloads and active users. Here’s a closer look at the data from Sensor Tower:

MySafaricom Throughout Q4, weekly downloads for MySafaricom fluctuated, starting at around 21K and ending the quarter at approximately 17K. The app experienced its highest weekly downloads of 19.3K in late October. Active users showed a similar trend, peaking at nearly 2M in early October before gradually declining to approximately 1.7M by the end of December.

My Airtel My Airtel saw a notable increase in weekly downloads, starting at 13.5K and peaking at 19K in mid-November. By the end of December, downloads stabilized around 17K. Active users for the app also rose steadily, beginning at around 190K and reaching up to 200K in mid-December, before slightly dropping to 196K by the end of the quarter.

Pinterest Pinterest experienced a consistent rise in weekly downloads, starting from 8.7K and peaking at 16.1K in mid-November. By the end of December, downloads leveled off at around 11.9K. Active users remained relatively stable throughout the quarter, maintaining an average of approximately 244K with a slight increase to 247K in the final week of December.

Glovo: Food Delivery and More Glovo: Food Delivery and More showed significant growth in weekly downloads, beginning at 6.4K and reaching up to 12.2K by the end of December. Active users also increased from 132K in late September to approximately 151K by the end of the year.

MagicRoll MagicRoll had a steady rise in weekly downloads, starting at around 3.5K and ending the quarter at approximately 8.3K. Active user data was not provided for this app.

These trends provide a snapshot of the dynamic lifestyle app market in Kenya. For more detailed insights, visit Sensor Tower.