Top 5 Lifestyle Apps on Android in Austria: Q4 2023

In the fourth quarter of 2023, the top 5 lifestyle apps on the Android platform in Austria demonstrated varied performance trends in downloads and weekly active users. Here, we provide an overview of these apps based on data from Sensor Tower.

Takko Friends, released in late November, saw a fluctuating download trend. Starting with a high of approximately 9.8K downloads in the last week of September, the numbers dipped to around 4.5K in the first week of October and continued to vary throughout the quarter, ending the year with about 1.4K downloads. Weekly active users mirrored this trend, starting at 21.3K, dropping to 14.9K by mid-November, and closing the quarter with 14.2K active users.

Pinterest maintained a steady download rate throughout the quarter. The app experienced a slight increase from around 2.8K downloads at the start of the quarter to a peak of 5K in the final week of December. Weekly active users remained consistently high, starting at 414K and peaking at 461K by the end of October, then stabilizing around 429K towards the end of December.

Amazon Alexa saw significant growth in downloads, especially towards the end of the quarter. Downloads surged from approximately 1.2K at the end of September to 8.6K in the last week of December. This growth was reflected in the weekly active users, which increased from 30.1K to 40.1K over the same period.

H&M - we love fashion also exhibited a steady download pattern, starting at around 1.7K and peaking at 3.2K in early October before stabilizing around 1.2K-1.4K towards the end of December. The app's weekly active users began at 44.2K, peaked at 54.1K in late November, and settled at 38.4K by the end of the quarter.

Google Home showed a gradual increase in downloads from 1.5K at the end of September to a peak of 2K in the last week of December. Weekly active users followed a similar trend, starting at 10.6K and climbing to 12.1K by the end of December.

For more detailed insights and data, visit Sensor Tower.