Top 5 Lifestyle Apps on Android in Africa Q4 2023

In the fourth quarter of 2023, the top 5 lifestyle applications on the Android platform in Africa showcased varied performance metrics, including weekly downloads, revenue, and active users. Here's a detailed look at how each app fared during this period.

WeMuslim: Athan, Qibla&Quran saw a significant fluctuation in its weekly downloads, starting strong with 596K in late September and peaking at around 673K in early October. However, downloads experienced a decline mid-quarter, reaching a low of 258K in late November, followed by a slight recovery to 336K by the end of December. Active users for the app showed a consistent upward trend, beginning at approximately 1.1M and peaking at around 1.6M mid-December before settling at 1.5M by the end of the quarter.

Pinterest maintained a steady weekly download rate, starting at 171K and peaking at 191K in early October. Despite minor fluctuations, downloads remained relatively stable, ending the quarter at 165K. The app's active user base exhibited a slight increase, starting at approximately 4.07M in late September and ending at around 4.10M in late December.

Muslim Muna: Quran Azkar Athan experienced a consistent weekly revenue stream, beginning at $85 and peaking at $97 mid-November. Weekly downloads showed a positive trend early in the quarter, reaching 201K in late October before declining to 151K by the end of December. Active users for the app remained robust, starting at approximately 6.8M and peaking at around 7.1M in late November before slightly declining to 6.9M by the end of the quarter.

HalaMe-Chat&meet real people saw its weekly revenue peak at $679 in mid-October, followed by a gradual decline to $290 by the end of December. Downloads for the app fluctuated throughout the quarter, starting at 142K and peaking at 158K in mid-November before declining to 74K by the end of December. The app's active user base experienced a downward trend, starting at approximately 203K in late September and ending at around 130K in late December.

My Airtel had a steady increase in weekly downloads, beginning at 33K in late September and peaking at 62K in early November. Downloads remained relatively stable throughout the quarter, ending at 47K by late December. Active users for the app also showed a positive trend, starting at approximately 456K and peaking at around 508K in mid-December before slightly declining to 497K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower's platform.