Q4 2023 US Android Lifestyle Apps Performance Report

In the fourth quarter of 2023, Life360: Live Location Sharing experienced a slight decline in revenue from early September's $650K to approximately $648K by the end of December. Downloads peaked at around 105K in the last week of December, while weekly active users saw a high of 11M in mid-November before dropping to just over 10M by year's end.

Wyze - Make Your Home Smarter also saw a dip in revenue from $217K to about $218K, with downloads hitting a high of approximately 27K in the last week of December. The app's weekly active users grew from around 587K to 648K during the quarter.

The Design Space: DIY with Cricut app's revenue fluctuated, ending the quarter at around $201K after starting at $200K. Downloads showed an upward trend, with a significant jump to roughly 24K in the last week of December. The app's active user base increased from 131K to 175K over the same period.

Fambase: Live & Group Chat generated revenue ranging from $65K to around $48K by the year's end. The app's downloads remained relatively stable, with a slight increase to nearly 3.5K in the last week of December. Active users data for this app was not available.

Lastly, Tile: Making Things Findable saw its revenue start at nearly $59K and end at around $57K, with downloads spiking to approximately 56K in the final week of December. Weekly active users showed an impressive increase from 912K to over 1M by the quarter's end.

For more insights on the performance of these lifestyle applications, Sensor Tower's detailed analysis provides a comprehensive look at the trends in the US Android market.