Top 5 Finance Apps on Android in Uruguay: Q4 2023

During the fourth quarter of 2023, the top 5 finance apps on the Android platform in Uruguay demonstrated varying trends in downloads, active users, and revenue, according to Sensor Tower data. Here's a closer look at the performance of Prex Uruguay, App eBROU, Midinero App, Mercado Pago: cuenta digital, and BROU Llave Digital.

Prex Uruguay saw a fluctuating trend in weekly downloads, starting strong with approximately 6.2K downloads in late September and ending the quarter with around 3.6K downloads. Active users showed a slight decline from 47.5K to 42.1K over the same period.

App eBROU experienced a peak in weekly downloads at about 5K in early December, following a steady increase from 4.3K in late September. Active users remained relatively stable, with a slight increase from 39.2K to 39.9K by the end of December.

Midinero App showed a notable rise in weekly downloads, peaking at 4.9K in early December, up from 3.5K in late September. Active users also saw an upward trend, reaching around 36.2K in early December before a slight dip to 32.1K by the end of the quarter.

Mercado Pago: cuenta digital maintained consistent weekly downloads, with a peak of approximately 4K in early December. However, active users showed a gradual decline from 149.5K in late September to 128.3K by the end of December.

BROU Llave Digital saw an increase in weekly downloads, peaking at 3.6K in early December. Active users also increased from 49.9K in late September to 54K in early December before stabilizing at around 51.2K by the end of the quarter.

These insights from Sensor Tower highlight the dynamic nature of the finance app market in Uruguay. For more detailed analytics and trends, visit Sensor Tower.