Top 5 Finance Apps on Android in Brazil, Q4 2023

Throughout the fourth quarter of 2023, the performance of the top five finance applications on the Android platform in Brazil showed diverse trends in weekly downloads and active users. Here is a detailed look at the data from Sensor Tower.

Nubank: conta, cartão e mais experienced notable fluctuations in weekly downloads, peaking at approximately 1.04M in the week of October 2nd and tapering off to around 547K by the end of December. Weekly active users also varied, starting at 38.2M in late September, peaking at 41.5M in early October, and eventually declining to 36.4M by the end of December.

PicPay: Conta, Cartão e Pix maintained a more stable download rate, with weekly downloads hovering around 300K to 400K throughout the quarter. Active users showed a gradual decline from 11.4M at the start of the quarter to 10.4M by the end of December.

Serasa: Consulta CPF e Score demonstrated a consistent performance in weekly revenue, averaging around $53K to $58K. Downloads saw a significant peak at 450K in the week of December 4th, while active users remained relatively stable, fluctuating between 3.7M and 4.4M.

FGTS showed steady weekly downloads, ranging from 205K to 306K, with a notable peak in early December. Active users also displayed a consistent upward trend, reaching approximately 4.4M by early December before slightly decreasing to 4.1M by the end of the month.

Mercado Pago: cuenta digital had a stable download rate, with numbers fluctuating between 191K and 269K. Active users saw a steady increase, starting at 7.6M in late September and reaching around 9M by the end of December.

These insights highlight the dynamic nature of the finance app market in Brazil. For more detailed insights and data, visit Sensor Tower.