Top 5 Apparel Apps on Android in South Africa - Q4 2023

The fourth quarter of 2023 saw varied performance trends among the top 5 apparel apps on Android in South Africa. Below is a detailed analysis based on Sensor Tower data.

SHEIN-Shopping Online experienced a notable decline in weekly downloads, starting at 423.8K in late September and dropping to 51.3K by the end of December. Despite the drop in downloads, weekly active users remained relatively stable, peaking at 860.8K in late October and ending the quarter at 728K.

MyRunway SA Fashion Shopping showed fluctuations in weekly downloads, with a peak of 22.2K in mid-November followed by a decrease to 3.8K by the end of December. Weekly active users saw an increase from 49.9K in late September to a peak of 72.3K in mid-November, but dropped to 50.2K by the end of the quarter.

Nike: Shoes, Apparel & Stories had consistent weekly downloads, starting at 9.1K in late September and peaking at 16.2K in mid-November, before ending the quarter at 6.7K. The app's weekly active users followed a similar trend, starting at 28.2K and peaking at 38K in mid-November, then declining to 26.4K by the end of December.

adidas: Shop Shoes & Clothing experienced a steady performance in weekly downloads, beginning at 12.1K in late September and peaking at 17.5K in mid-November before dropping to 6.6K by December's end. Weekly active users showed a notable increase from 48K in late September to a peak of 58.9K in mid-November, ending the quarter at 46.2K.

Yellow Sub Trading had a relatively stable number of weekly downloads, starting at 2.6K in late September and ending the quarter at 1.7K. Unfortunately, no data was available for weekly active users.

For more detailed insights and comprehensive data, visit Sensor Tower.