Top 5 Apparel Apps on Android in Uruguay Q4 2023

In the fourth quarter of 2023, the top 5 apparel apps on Android in Uruguay showcased a variety of performance trends. Here’s a detailed look at their downloads, weekly active users, and revenue metrics, as sourced from Sensor Tower.

SHEIN-Shopping Online maintained a strong presence with a consistent download rate. Starting with approximately 2K downloads in late September, the app saw a slight decline mid-quarter, reaching around 1.3K in mid-December, before a minor increase to 1.4K by the end of December. Weekly active users displayed a steady climb, starting at 28.3K in late September and peaking at 30.8K by the end of December.

Zara experienced a notable increase in downloads, especially in the latter part of the quarter. Downloads spiked from 194 in late September to 714 by the end of December. Weekly active users also saw a positive trend, with an increase from 2.3K in late September to 3K by the end of December.

Whering:Digital Closet Stylist showed moderate download activity, fluctuating between 122 and 189 downloads throughout the quarter. Weekly active users remained relatively stable, starting at 236 in late September and ending at 247 by the end of December.

Acloset - AI Fashion Assistant saw a mixed trend in downloads, with numbers ranging from 89 to 233 throughout the quarter. Weekly active users showed a slight decline, starting at 330 in late September and ending at 302 by the end of December.

FARFETCH - Shop Luxury Fashion experienced varying download numbers, peaking at 195 in mid-November before settling at 82 by the end of December. Weekly active users increased from 66 in late September to 168 by the end of December.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.