Top 5 Apparel Apps on Android in Ukraine - Q4 2023

In the fourth quarter of 2023, the top 5 apparel apps on Android in Ukraine showcased varying trends in downloads and weekly active users, as tracked by Sensor Tower.

SHEIN-Shopping Online exhibited a fluctuating download pattern, starting the quarter with around 7.7K downloads and peaking at 8.5K in late October. The app saw a dip towards the end of the quarter, reaching a low of 4.4K in mid-December before slightly recovering to 5.8K by the last week. Weekly active users for SHEIN remained relatively stable, starting at 137K and peaking at 154K in early November, before experiencing a gradual decline to 118K by the end of December.

efootwear - online fashion experienced significant growth in downloads, especially in late October and mid-November, peaking at 13K. However, the app saw a sharp decline towards the end of the quarter, dropping to around 2.5K downloads. Weekly active users mirrored this trend, starting at 15K, peaking at 32K in late November, and then decreasing to 17.5K by the end of December.

MODIVO - Fashion store online had a steady download rate with a notable peak in late November at 4.8K downloads. The app's weekly active users increased from 6.6K at the beginning of the quarter to a high of 9.6K in late November, before settling at around 6.7K by the end of December.

Zalando – online fashion store saw consistent download numbers, with a peak of 3.7K in late November. The app maintained a steady weekly active user base, starting at 41K and peaking at 45K in early December, before ending the quarter at around 40K.

Zara had a varied download pattern, reaching a peak of 3.4K in late November. The app's weekly active users grew from 18K at the beginning of the quarter to 21K in late November, before decreasing to around 17K by the end of December.

For more detailed insights and data, visit Sensor Tower.