AI Insights · Timothy · January 2024
Top 5 Apparel Apps on Android in Turkey - Q4 2023
Explore the performance trends of the top 5 apparel apps on the Android platform in Turkey during Q4 2023, focusing on downloads and active users.
In the fourth quarter of 2023, the top 5 apparel apps on the Android platform in Turkey have shown varying performance trends in terms of weekly downloads and active users. Here's a closer look at the data provided by Sensor Tower.
Trendyol - Online Alışveriş saw significant fluctuations in weekly downloads, peaking at approximately 276K in the week of November 6 and then dropping to around 128K by the end of December. The app maintained a high number of active users throughout the quarter, with a peak of nearly 20M in the week of November 20 before slightly declining to around 17.7M by the end of December.
DeFacto - Clothing & Shopping experienced a notable increase in weekly downloads in mid-October, reaching about 136K, and then gradually decreased to around 46K by the last week of December. The app's active users grew steadily, peaking at approximately 871K in late November before declining to around 523K by the end of the quarter.
Zara had a significant spike in weekly downloads in the week of November 20, reaching approximately 189K. However, the numbers quickly fell to around 10K by the end of December. The active users also peaked in the same week at about 260K and then decreased to around 106K by the end of the quarter.
H&M - we love fashion showed growth in weekly downloads, peaking at about 34K in the week of November 20, before decreasing to around 9K by the end of December. Active users peaked at approximately 303K in the same week and then declined to around 209K by the end of the quarter.
adidas: Shop Shoes & Clothing experienced a peak in weekly downloads in the week of November 20, with downloads reaching approximately 32K, followed by a decrease to around 8K by the end of December. The app's active users peaked at about 213K in the same week and slightly decreased to around 158K by the end of the quarter.
These trends reflect the dynamic nature of user engagement with apparel apps in Turkey. For more detailed insights, visit Sensor Tower.
