Top 5 Apparel Apps in Tunisia on Android in Q4 2023

Throughout Q4 2023, the top 5 apparel apps on Android in Tunisia exhibited varying trends in weekly downloads and active users, according to Sensor Tower data. Here's a detailed look at their performance:

SHEIN-Shopping Online saw a consistent rise in weekly downloads, peaking at approximately 10.8K in early November. However, the app experienced fluctuations towards the end of the quarter, with downloads dipping to around 4.4K in the last week of December. Weekly active users showed a stable trend, starting at 67.9K and ending at 71.8K.

Zara experienced a notable increase in weekly downloads, reaching 3.6K in mid-November. Active users also saw a significant rise, peaking at 13.9K during the same period. By the end of December, downloads and active users slightly decreased to 1.9K and 11.9K, respectively.

BERSHKA: Fashion & trends had a steady increase in weekly downloads, peaking at 2.1K in the final week of December. Active users followed a similar trend, reaching 5.1K by the end of the quarter, marking a significant rise from 2.8K at the beginning of the quarter.

PULL&BEAR: Fashion and Trends showed a gradual increase in weekly downloads, with a peak of approximately 1.9K in the last week of December. Active users also increased steadily, starting at 1.8K and ending at 3.3K.

Stradivarius - Clothing Store exhibited steady growth in both downloads and active users. Weekly downloads reached a peak of 1.5K in the last week of December, while active users grew from 3.4K at the beginning of the quarter to 5K by the end of December.

For more detailed insights and trends, visit Sensor Tower.