AI Insights · Timothy · January 2024
Top 5 Apparel Apps on Android in South America for Q4 2023
Explore the performance of the top 5 apparel apps on Android in South America during Q4 2023, with insights on weekly downloads and active users trends.
The fourth quarter of 2023 showcased interesting trends for the top 5 apparel apps on Android in South America. Here’s a detailed look at their performance based on data from Sensor Tower.
SHEIN-Shopping Online experienced notable fluctuations in weekly downloads, starting strong with 802K in the last week of September and peaking at 1.1M in mid-October. However, downloads saw a decline towards the end of the quarter, dropping to 312K by the last week of December. The active users mirrored this trend, beginning at 18.3M and peaking at 19.9M in late October before gradually decreasing to 14.9M by the end of December.
Lojas Renner - Comprar Roupas showed a steady increase in downloads early in the quarter, starting at 35K and reaching 115K by the end of October. The latter part of the quarter saw a decline, with downloads falling to 39K in the final week of December. Active users followed a similar pattern, beginning at 1.1M and peaking at 1.7M in mid-November before settling at 1.2M by the end of the quarter.
adidas: Shop Shoes & Clothing saw consistent growth in downloads, starting at 57K in late September and peaking at 112K in mid-November. The downloads then tapered off to 75K by the end of December. Active users also showed growth, rising from 920K at the start of the quarter to a peak of 1.2M in late November before slightly decreasing to 965K by the end of December.
The Nike App had a significant surge in downloads, especially in early December, jumping from 30K to 287K. However, downloads dropped to 91K by the end of December. The active users also saw a rise, starting at 224K in early December and peaking at 348K before settling at 274K by the end of the month.
C&A - Comprar roupas displayed steady growth in downloads throughout the quarter, beginning at 41K and reaching 80K by mid-November. The downloads remained relatively stable, ending at 60K by the last week of December. Active users increased from 307K in late September to a peak of 541K in mid-November, before slightly declining to 395K by the end of December.
For more detailed insights and data, visit Sensor Tower.
