Top 5 Apparel Apps on Android in Sweden for Q4 2023

In Q4 2023, the top 5 apparel apps on the Android platform in Sweden showcased varied performance metrics in terms of downloads, revenue, and weekly active users. Here’s a detailed look, based on data from Sensor Tower.

Vinted - Buy and sell clothes saw fluctuating download numbers, starting strong with around 6.9K downloads in late September and peaking at approximately 8K in mid-October. However, a gradual decline followed, ending the quarter with about 2.5K downloads in the last week of December. Weekly active users displayed a more stable trend, hovering around 47K to 49K throughout the quarter, with a slight dip in mid-December before ending the quarter at 46.2K.

SHEIN-Shopping Online experienced a steady decline in downloads from 8.2K in late September to 3.1K by mid-December, though there was a slight uptick to 3.7K during the last week of December. Despite this, weekly active users remained relatively high, starting at 156.7K and reaching a peak of 169.6K at the end of October, before gradually decreasing to 133.6K by the end of the quarter.

Zalando – online fashion store maintained consistent download numbers, starting at 1.8K in late September and peaking at 2.9K in mid-November. Weekly active users showed a significant rise, starting at 72.7K and peaking at 105.8K in late November before stabilizing around 77.5K by the end of December.

H&M - we love fashion showed a mixed trend in downloads, beginning at 1.4K in late September, peaking at 2.2K in mid-December, and ending the quarter with 1.9K downloads. Weekly active users started at 52.4K, peaked at 67.6K in late November, and then saw a decline to about 49K by the end of December.

LightInTheBox Online Shopping had a variable download trend, starting at 2.4K in late September, peaking at 3K in late October, and significantly dropping to 450 by the end of December. Weekly active users started at 12.6K, peaked at 13.8K at the end of October, and then gradually declined to 7.7K by the end of the quarter.

These insights, sourced from Sensor Tower, provide a snapshot of the performance of leading apparel apps in Sweden. For more detailed analytics and trends, visit Sensor Tower.