AI Insights · Timothy · January 2024
Top 5 Apparel Apps on Android in Russia for Q4 2023
A detailed look at the performance of the top 5 apparel apps in Russia on the Android platform during the fourth quarter of 2023.
Throughout the fourth quarter of 2023, the top 5 apparel applications on Android in Russia exhibited varying trends in downloads and weekly active users, according to data from Sensor Tower.
SHEIN-Shopping Online experienced a notable spike in downloads, peaking around 48.9K in the week of November 20. However, the app saw a gradual decline in weekly active users, starting from 52.5K in late September and dropping to about 33.1K by the end of December.
Acloset - AI Fashion Assistant showed a significant increase in downloads in early November, reaching approximately 6.2K. This surge corresponded with a rise in weekly active users, peaking at 11.6K in the same period before stabilizing around 7.8K by the end of the quarter.
Trendyol - Online Alışveriş maintained a relatively stable number of weekly active users throughout the quarter, starting at 98K and ending at about 91K. Despite a lower download rate, the app's user engagement remained consistent.
Zara had a fluctuating download trend, with numbers ranging from 1.2K to 2.3K. The app's weekly active users also showed variation, peaking at 7.1K in late October before seeing a drop to around 4.7K by the end of December.
Banggood - Online Shopping exhibited a steady decline in both downloads and weekly active users. Downloads decreased from 1.8K in early October to about 1K by mid-December, while active users fell from 16.7K to approximately 15.2K over the same period.
For more insights and detailed metrics, visit Sensor Tower.