AI Insights · Timothy · January 2024
Top 5 Apparel Apps on Android in Portugal - Q4 2023
A detailed look at the performance of the top 5 apparel apps on Android in Portugal during Q4 2023, including download trends and weekly active users.
In Q4 2023, the top 5 apparel apps on the Android platform in Portugal showed varied performance in terms of downloads and weekly active users. Here's a detailed breakdown of each app's performance based on data from Sensor Tower.
SHEIN-Shopping Online saw fluctuating download numbers throughout the quarter. Downloads started at around 20K in late September, dipped to about 7.2K by mid-December, and rose again to 12.4K by the end of December. Weekly active users for SHEIN were robust, beginning at approximately 408K and peaking at around 442K by the end of October. However, by the end of December, active users had decreased to roughly 348K.
Vinted - Buy and sell clothes experienced a peak in downloads in mid-October with around 12.5K, followed by a steady decline to 5K by mid-December, and a slight rise to nearly 6K by the end of the year. Weekly active users for Vinted remained relatively stable, starting at 136K and peaking at about 145K at the end of October. By the end of December, active users had a minor dip to approximately 132K.
ABOUT YOU Online Fashion Shop had its highest download week in mid-November with about 6.7K. Downloads fluctuated throughout the quarter, ending at around 4K in the last week of December. Weekly active users for ABOUT YOU showed a peak of approximately 71.7K in mid-November, with numbers settling at around 62.4K by the end of December.
Nike: Shoes, Apparel & Stories experienced its peak downloads in mid-October with approximately 5.4K. Downloads fluctuated but remained above 3K throughout the quarter. Weekly active users for Nike grew from around 33.5K in late September to a peak of about 41.1K in mid-October, ending the quarter at approximately 36.5K.
H&M - we love fashion saw a surge in downloads in mid-October, reaching approximately 7.6K, before experiencing a decline to around 2.8K by mid-December. However, downloads rose again to about 4.2K by the end of December. Weekly active users for H&M started at around 68.1K in late September, peaked at about 99.9K in mid-October, and ended the quarter at approximately 82.9K.
These insights provide a snapshot of the performance of top apparel apps on Android in Portugal for Q4 2023. For more detailed insights and data, visit Sensor Tower.
