Top 5 Apparel Apps on Android in Oceania - Q4 2023

In Q4 2023, the top 5 apparel apps on Android in Oceania demonstrated diverse performance trends in terms of downloads and active users. Here are the key highlights based on data from Sensor Tower:

SHEIN-Shopping Online experienced a mixed quarter with weekly downloads peaking at around 34.9K in mid-October before tapering off to 20K by the end of December. Weekly active users started strong at approximately 365K, but saw a gradual decline, ending the quarter at around 321K.

Nike: Shoes, Apparel & Stories showed a consistent performance in downloads, starting at 4.9K in late September and concluding the quarter at 4.5K. Active users fluctuated slightly, beginning at 17.8K and closing at 16.7K, with a notable dip in mid-November.

UNIQLO AU saw steady weekly downloads, peaking at 2.9K in late November and maintaining around 2.3K towards the end of December. Active users exhibited stability, starting at 21.7K and ending the quarter at 23.3K.

JD Sports had a relatively stable download rate, with a slight increase from 1.8K in late September to 2.5K by the end of December. Active users showed a gradual increase, starting at 8K and rising to 8.7K by the end of the quarter.

CIDER - Clothing & Fashion experienced fluctuations in weekly downloads, peaking at 2.8K in late October and dropping to 1.6K by the end of December. Active users saw a similar trend, starting at 10.2K and ending at 10.5K, with mid-quarter fluctuations.

For more detailed insights and comprehensive data on app performance, visit Sensor Tower.