Top 5 Apparel Apps on Android in New Zealand Q4 2023

In Q4 2023, the top 5 apparel applications on the Android platform in New Zealand showed varying trends in weekly downloads, active users, and revenue. Here’s a closer look at their performance:

SHEIN-Shopping Online, published by Roadget Business PTE. LTD., saw an increase in weekly downloads mid-quarter, peaking at around 4.4K in the week of November 20. The app's weekly active users remained relatively stable, fluctuating between 52K and 58K throughout the quarter.

JD Sports, from JD Sports Fashion PLC, maintained a consistent download rate, with weekly downloads hovering between 730 and 920. Active users saw a gradual increase, reaching approximately 3.1K by the end of December.

Hine Collection, a newer entrant, experienced a significant drop in weekly downloads after an initial spike of over 5.4K in mid-October. Downloads then settled to around 100-200 per week for the rest of the quarter.

CIDER - Clothing & Fashion, published by Cider Global, saw its weekly downloads peak at 870 in early October before gradually declining to around 250 by the end of December. Active user numbers showed a slight decline, stabilizing at approximately 1.4K to 1.5K towards the end of the quarter.

Glassons displayed steady download numbers, ranging from 295 to 390 weekly. Despite the stable download rate, no active user data was available for this app.

For more detailed insights and data, visit Sensor Tower.