AI Insights · Timothy · January 2024
Top 5 Apparel Apps on Android in Netherlands: Q4 2023
Discover the performance of the top 5 apparel applications on the Android platform in the Netherlands during Q4 2023. Insights from Sensor Tower reveal trends in downloads, revenue, and active users.
Throughout Q4 2023, the top 5 apparel applications on Android in the Netherlands showcased varied performance metrics in terms of downloads and weekly active users. Here’s a detailed look at each app's performance:
SHEIN-Shopping Online saw a downward trend in downloads, starting at 16.8K in late September and dropping to 6.7K by the end of December. Weekly active users also dipped from 511K to 375K over the quarter.
Vinted - Buy and sell clothes experienced fluctuating downloads, beginning at 8.2K and ending the quarter at 5.4K. Despite the fluctuations, weekly active users remained relatively stable, peaking at 836K in early November and settling at 708K by late December.
C&A Fashion Online Shop had a modest performance in downloads, with a high of 5.7K in early October and a low of 3.3K in mid-December. Weekly active users showed a slight decline from 21.3K to 18.5K throughout the quarter.
Zalando – online fashion store recorded a steady increase in downloads, hitting a peak of 6.7K in late November before ending the quarter at 4K. Weekly active users showed a significant rise from 133K to 167K, reflecting growing engagement.
ABOUT YOU Online Fashion Shop displayed an upward trend in downloads initially, reaching 6.1K in late October, before dropping to 2.3K by the end of December. Weekly active users followed a similar pattern, peaking at 52K in late November and decreasing to 32K by the end of the quarter.
For more detailed insights and comprehensive data, visit Sensor Tower.