AI Insights · Timothy · January 2024
Top 5 Apparel Apps on Android in Mexico: Q4 2023 Performance
Discover the performance trends of the top 5 apparel apps on Android in Mexico for Q4 2023, with insights on downloads, active users, and more.
In the fourth quarter of 2023, the top 5 apparel apps on Android in Mexico—SHEIN-Shopping Online, Nike: Shoes, Apparel & Stories, adidas: Shop Shoes & Clothing, LightInTheBox Online Shopping, and Zara—have shown various trends in downloads and weekly active users.
SHEIN-Shopping Online saw significant fluctuations in downloads, starting strong with over 720K downloads per week in early October and peaking at 836K in the week of October 23. However, the app experienced a substantial decline towards the end of December, with downloads dropping to 272K. Weekly active users showed a similar pattern, starting at around 4.8M in late September, peaking at 4.9M at the end of October, and then decreasing to approximately 4.4M by the end of December.
Nike: Shoes, Apparel & Stories maintained a relatively stable download rate, with a notable increase to 93K in the last week of December. Weekly active users also remained consistent, hovering around 380K to 400K throughout the quarter, with a slight uptick to 408K in the final week of December.
adidas: Shop Shoes & Clothing experienced a notable spike in downloads, peaking at 60K in the week of November 20, before stabilizing to around 19K by the end of December. Weekly active users showed a similar trend, beginning at 226K in late September, peaking at 317K in late November, and then declining to 219K by the end of December.
LightInTheBox Online Shopping saw significant fluctuations in downloads, with a peak of 50K in the week of October 23, then gradually decreasing to 7.5K by the end of December. Weekly active users followed a similar pattern, peaking at 72K in late October and then decreasing to 31K by the end of December.
Zara showed a steady increase in downloads, peaking at 23K in the week of November 27, before stabilizing around 10K by the end of December. Weekly active users also increased, reaching a high of 96K in late November and then slightly declining to 77K by the end of December.
For more detailed insights and data, visit Sensor Tower.
