Performance of Top 5 Apparel Apps on Android in Madagascar in Q4 2023

In Q4 2023, the top five apparel applications on the Android platform in Madagascar showed diverse performance patterns in terms of downloads and active users. The data, sourced from Sensor Tower, provides insightful trends for each app.

SHEIN-Shopping Online experienced significant fluctuations in weekly downloads, starting at 660 in late September and peaking at 1.3K in mid-December. The app also saw a steady increase in weekly active users, with numbers rising from 3.6K to 4.7K by mid-December before dropping to 3.6K at the end of the month.

Myntra - Fashion Shopping App had a relatively stable but low download rate, ranging between 14 and 26 downloads per week. Its weekly active users hovered around 250-280, showing minor fluctuations throughout the quarter.

NNNOW Online Shopping App saw modest download numbers, peaking at 14 downloads in multiple weeks and dipping to 8-9 in others. Active users increased from 10 in late September to 42 in late November but then varied between 11 and 31 towards the end of the quarter.

Soni Fashion - 1Gram Jewellery showed a gradual increase in downloads, hitting a high of 20 in late November. Active users also rose from 74 in late September to 94 by the end of November, maintaining around 82-86 towards the end of December.

Zara recorded a notable spike in downloads, reaching 46 in mid-December from a consistent 7 in previous weeks. However, its active user base declined from 276 in late September to 171 by the end of December.

These trends highlight the varying engagement levels and download rates among the top apparel apps in Madagascar. For more detailed insights, visit Sensor Tower.