Q4 2023 Performance of Top Apparel Apps in Latin America on Android

In the fourth quarter of 2023, Latin America's Android market saw significant user engagement with top apparel applications. Our data from Sensor Tower provides a clear picture of how these apps performed during this period.

SHEIN-Shopping Online, despite not generating revenue, maintained high levels of engagement with a peak of approximately 2.1M downloads in mid-October and a notable weekly active user count reaching 27.5M in late October. Following this peak, both downloads and active users exhibited a declining trend, with downloads dropping to around 650K and active users falling to about 22M by mid-December.

The adidas app showed a fluctuating download trend, with a notable spike to over 170K downloads in the third week of November. The weekly active users for adidas also peaked during the same period, reaching close to 1.6M, before gradually declining to around 1.2M by the end of December.

Nike: Shoes, Apparel & Stories experienced consistent download numbers throughout the quarter, with a slight increase to over 90K downloads in the last week of December. Its active users saw a modest increase from approximately 395K at the start of the quarter to around 419K by the end of December.

Zara also witnessed a growth in downloads, reaching nearly 60K by the end of December. This growth was mirrored in its active users, which saw a peak of over 327K in the third week of November.

Lastly, LightInTheBox Online Shopping observed a mixed trend in downloads, with an early quarter high of 72K before declining to around 18K by the year's end. The weekly active users peaked at 121K in late October but dropped to just under 68K by the close of December.

For more insights into the app performance and trends, Sensor Tower's platform offers detailed analytics and data.