AI Insights · Timothy · January 2024
Top 5 Apparel Apps on Android in Hungary: Q4 2023 Performance
Discover the performance trends of the top 5 apparel apps on Android in Hungary during Q4 2023, including metrics on downloads and weekly active users.
In Q4 2023, the top 5 apparel apps on the Android platform in Hungary demonstrated varying trends in downloads and weekly active users. Here's a detailed look at their performance:
SHEIN-Shopping Online saw a dynamic trend in downloads, starting strong with 23.8K in the last week of September and peaking at 39.6K in mid-October. However, the downloads gradually declined, reaching a low of 8.7K in the week of December 18 before slightly recovering to 13.4K by the end of December. Weekly active users for SHEIN fluctuated slightly but showed a general downward trend from 209K in early October to 175K by the end of December.
Vinted - Buy and sell clothes experienced a steady download rate initially, with a peak of 23.9K in mid-October. However, downloads decreased significantly towards the end of the quarter, dropping to 4.7K in the last week of December. Vinted’s weekly active users showed a similar pattern, starting at 92.5K in late September, peaking at 100K in mid-October, and then declining to 83.2K by the end of the quarter.
ABOUT YOU Outlet had a stable performance in downloads, peaking at 16.1K in mid-October, but saw a decline towards the end of the quarter, with downloads falling to 8.6K in the last week of December. The weekly active users for ABOUT YOU Outlet increased steadily throughout the quarter, starting at 72.2K in late September and reaching 122K by the end of December.
Zalando – online fashion store had a moderate download performance, peaking at 7.4K in mid-October but then stabilizing around 4K to 5K towards the end of the quarter. Weekly active users for Zalando showed a slight increase, starting from 114K in late September and maintaining around 115K by the end of December.
ABOUT YOU Online Fashion Shop experienced a fluctuation in downloads, peaking at 7K in early October but dropping to 2.6K by the end of December. Weekly active users for ABOUT YOU Online Fashion Shop showed a peak of 60.6K in early October but saw a decline towards the end of the quarter, finishing at 41.1K in the last week of December.
These insights are derived from Sensor Tower's data. For more detailed analytics and trends, visit Sensor Tower's platform.
