Top 5 Apparel Apps on Android in Ghana Q4 2023

The fourth quarter of 2023 showcased notable trends in the performance of the top 5 apparel apps on the Android platform in Ghana. Here, we delve into the weekly downloads and active user metrics for these popular apps, with data sourced from Sensor Tower.

SHEIN-Shopping Online saw a fluctuation in weekly downloads, starting at around 2.3K in late September and peaking at 2.9K in the week of November 6. By the end of December, downloads had decreased to approximately 1.8K. The app maintained a consistent number of weekly active users, ranging from 17.3K to 20.3K, with a slight peak in mid-November.

African Fashion Dresses experienced a gradual decline in weekly downloads from 339 in late September to a low of 144 in mid-November. However, there was a slight rebound towards the end of the quarter, with downloads reaching 210 in the last week of December.

Women Ankara Styles displayed a steady increase in weekly downloads, starting at 75 in late September and peaking at 225 in mid-December. The app maintained this upward trend throughout the quarter, ending with 154 downloads in the last week of December.

Women Latest Ankara Style 2024 showed a varied pattern in weekly downloads, starting at 87 in late September and peaking at 248 in late October. The app experienced a decline towards the end of the quarter, finishing with 66 downloads in the last week of December.

African Ladies Fashion had a relatively stable performance, with weekly downloads ranging from 101 to 189. The highest number of downloads was recorded in the first week of November, followed by a gradual decline, ending with 89 downloads in the final week of December.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.