AI Insights · Timothy · January 2024
Top 5 Apparel Apps on Android in Finland Q4 2023
In Q4 2023, the top 5 apparel apps on Android in Finland showcased varying trends in downloads and weekly active users, with significant insights available on Sensor Tower.
In the fourth quarter of 2023, the top 5 apparel apps on the Android platform in Finland exhibited diverse performance metrics in terms of downloads and weekly active users. Here's a closer look at their trends based on data from Sensor Tower.
Vinted - Buy and sell clothes saw a significant increase in downloads early in the quarter, peaking at approximately 6K during the week of November 13. However, this number gradually declined to around 2K by the end of December. Weekly active users also increased, reaching a high of around 10K in early December before slightly decreasing to about 9.7K in the final week.
SHEIN-Shopping Online maintained a relatively stable download rate, starting at around 2.3K in late September and ending at roughly 1.6K in the last week of December. The app's weekly active users fluctuated, starting at approximately 44.8K and peaking at around 46.7K in early November before settling at about 40.6K by the end of the quarter.
Zalando – online fashion store experienced a steady increase in downloads throughout October, peaking at around 2.8K in early November. This momentum slowed towards the end of the quarter, concluding with approximately 1.5K downloads. The app's weekly active users followed a similar pattern, starting at about 47.9K and peaking at around 66.4K in late November before declining to roughly 45.6K by the end of December.
H&M - we love fashion had a varied download trend, starting at around 843 in late September, peaking at approximately 1.3K in mid-December, and ending at around 907. The weekly active users for H&M started at about 43.8K, peaked at around 60.6K in late November, and settled at roughly 43.1K by the end of December.
LightInTheBox Online Shopping showed a consistent download rate with minor fluctuations, starting at around 1.1K in late September and ending at approximately 431 in the last week of December. The weekly active users mirrored this trend, starting at around 5.4K, peaking at approximately 5.7K in early November, and finishing the quarter at about 4K.
For more detailed insights and analytics on these apps and others, be sure to visit Sensor Tower.
