Q4 2023 Round-Up: Top 5 Apparel Apps in Europe on Android

In the fourth quarter of 2023, Europe's Android users have shown significant engagement with top apparel applications. Sensor Tower provides a detailed analysis of these trends, with insights into downloads and weekly active users.

SHEIN-Shopping Online started the quarter with strong download numbers at approximately 711K, peaking mid-quarter at around 760K before a noticeable dip to 424K by the year's end. Weekly active users followed a similar trajectory, initially at 12.7M, reaching a high of 13.8M, and closing at 11M.

Trendyol - Online Alışveriş also experienced fluctuations in downloads, with an impressive spike to 716K in early November, then tapering to 175K by the end of December. The app's active users showed a peak at 20.4M, before ending the quarter with 18M active users.

For Vinted - Buy and sell clothes, download numbers were consistent, beginning at 306K and experiencing a mid-quarter high at 389K, before descending to nearly 200K. Weekly active users remained relatively stable, starting at 6.1M, peaking at 6.7M, and finishing the quarter at 5.8M.

Zalando – online fashion store saw a steady increase in downloads, from 135K to a peak of 249K in mid-November, before a slight decrease to 166K. The app's weekly active users exhibited growth, reaching a high of 4.7M from an initial 3.3M, but then declined to 3.3M by quarter's end.

Zara downloads presented a dramatic surge in the third week of November at 619K, a significant jump from the quarter's start at 75K. Weekly active users mirrored this spike with an increase from 917K to 1.7M, before stabilizing around 1M by the close of Q4.

For more in-depth insights and app performance data, visit Sensor Tower, where a comprehensive analysis of application trends is available.