Top 5 Apparel Apps on Android in Estonia Q4 2023

In the fourth quarter of 2023, the top 5 apparel applications on the Android platform in Estonia showcased varying trends in downloads and user engagement. This data, sourced from Sensor Tower, provides a snapshot of their performance during this period.

Zalando – online fashion store saw a notable increase in weekly downloads during the early part of the quarter, peaking at 2.2K in the week of October 16. However, this was followed by a gradual decline, with downloads dropping to approximately 728 by the end of December.

SHEIN-Shopping Online experienced a steady download rate throughout the quarter. Weekly downloads ranged from around 687 to 1.3K, maintaining a consistent user interest.

The performance of ABOUT YOU Online Fashion Shop was characterized by fluctuations. The app saw a high of 822 downloads in the week of October 23, but numbers dwindled to about 250 towards the end of December.

BestSecret had a relatively stable download rate, with weekly downloads averaging between 114 and 277. The app maintained a modest but consistent user base throughout the quarter.

Finally, H&M - we love fashion showcased a varied download pattern. The app saw a significant spike, reaching 610 downloads in the week of November 20, but generally hovered around 53 to 118 downloads per week for the rest of the quarter.

These insights highlight the dynamic nature of user engagement and app popularity in the apparel sector. For more detailed analytics and trends, visit Sensor Tower.