Top 5 Apparel Apps on Android in Denmark Q4 2023

In the fourth quarter of 2023, the top five apparel applications on the Android platform in Denmark displayed varied performance metrics. Below, we delve into the specifics for each app, drawing on data from Sensor Tower.

SHEIN-Shopping Online saw a fluctuating download trend throughout the quarter. Downloads peaked at 5.3K in the last week of September and reached their lowest at 2.2K in mid-December. Weekly active users generally remained stable, starting at approximately 36K in late September and closing the quarter at around 38.4K.

Vinted - Buy and sell clothes experienced a steady decline in downloads, beginning with 4.2K in the last week of September and dropping to just over 1K by mid-December. Despite this, weekly active users showed a consistent increase, starting at 7.4K and peaking at nearly 14.4K in mid-November before stabilizing around 13.9K by the end of December.

Zalando – online fashion store had a mixed performance in downloads, with numbers ranging from 1.9K in mid-October to a low of 871 in mid-December. However, the app maintained a strong weekly active user base, beginning at approximately 55.8K in late September and peaking at 80K in mid-November.

LightInTheBox Online Shopping showed a slight increase in downloads early in the quarter, peaking at 1.4K in early November, before declining to 318 by the end of December. Weekly active users followed a similar trend, starting at 4.5K and peaking at 5.5K in mid-November before dropping to 3.5K by the end of the year.

H&M - we love fashion had relatively stable download numbers, with a notable peak of 1.1K in mid-November. Weekly active users saw a significant peak at nearly 39K in mid-November, starting at 28.5K in late September and ending the quarter at approximately 27.9K.

These insights provide a snapshot of the competitive landscape for apparel apps on Android in Denmark for Q4 2023. For more detailed analysis and additional insights, visit Sensor Tower.