Top 5 Apparel Apps on Android in Germany for Q4 2023

In the fourth quarter of 2023, the top 5 apparel apps on the Android platform in Germany showcased varied performance metrics in terms of downloads and weekly active users. Here's a detailed look at their trends based on Sensor Tower data.

SHEIN-Shopping Online saw fluctuating download numbers throughout the quarter. Starting strong at 92K downloads in late September, the app experienced a decline, reaching a low of 51.6K in mid-December, before slightly recovering to 60K by the end of December. Weekly active users also showed a declining trend, peaking at 860K in late October and falling to 694K by the end of the quarter.

Trendyol - Online Alışveriş had a more consistent download performance, starting at 36K in late September and gradually declining to 18.6K by the end of December. Weekly active users remained relatively stable, peaking at 165K in late November and ending the quarter at 137K.

Zalando – online fashion store experienced a steady increase in downloads, starting at 17.2K in late September and peaking at 29.6K in late November. However, weekly active users showed a downward trend after peaking at 600K in late November, ending the quarter at 384K.

Vinted - Buy and sell clothes demonstrated a stable download trend, starting at 18.1K in late September and ending the quarter at 15.2K. Weekly active users showed a slight decline from 413K in late September to 355K by the end of December.

H&M - we love fashion had relatively stable download numbers, starting at 14.9K in late September and ending at 15.7K in late December, with a peak of 23.4K in late November. Weekly active users showed a peak of 371K in late November, declining to 259K by the end of December.

These insights are based on Sensor Tower data. For more detailed analysis and additional insights, visit Sensor Tower.