Top 5 Apparel Apps on Android in Colombia Q4 2023

In Q4 2023, the top 5 apparel apps on Android in Colombia displayed notable trends in downloads and active users. Here's a closer look at the performance of SHEIN-Shopping Online, adidas: Shop Shoes & Clothing, Zara, PatPat - Kids & Baby Clothing, and LightInTheBox Online Shopping.

SHEIN-Shopping Online saw a fluctuating download trend, peaking at approximately 49.7K in the week of November 6 and ending the quarter with 34K downloads in the last week of December. Weekly active users showed a declining trend, starting from 1.1M and ending at around 906K.

adidas: Shop Shoes & Clothing experienced a significant peak in downloads, reaching 16.2K in the week of November 20. The app's weekly active users peaked at 324K in the same week, reflecting its popularity surge during that period.

Zara had a modest performance with a peak of 2.7K downloads in mid-November. The app's weekly active users showed a steady pattern, peaking at around 12.5K in mid-December.

PatPat - Kids & Baby Clothing saw a varied download trend, peaking at 2.7K in early November. The app's active users reached a high of 8.1K in the same period, indicating a brief surge in engagement.

LightInTheBox Online Shopping displayed a declining trend in both downloads and active users. Downloads peaked at 3.3K in early October, while active users reached a high of 5K in the same period.

For more detailed insights and data, visit Sensor Tower.