Top 5 Apparel Apps on Android in Chile Q4 2023

The fourth quarter of 2023 saw notable activity among the top 5 apparel apps on Android in Chile. Here’s a closer look at their performance trends:

SHEIN-Shopping Online maintained a strong presence with significant download numbers. Weekly downloads peaked at approximately 61K in mid-November, although they saw a decline towards the end of December, finishing at around 32K. The app also sustained a high number of weekly active users, starting at 2.24M in late September and slightly declining to 1.79M by the end of December.

adidas: Shop Shoes & Clothing experienced fluctuating download numbers throughout the quarter. Downloads reached their highest at approximately 13K in early November and dropped to around 4K by the end of December. Weekly active users followed a similar trend, starting at 105K and ending at 90K.

Zara showed a varied download pattern, with a notable increase to around 4K in early December and ending the quarter at approximately the same level. Weekly active users saw a gradual increase, starting at 13.7K in late September and rising to 16.9K by the end of December.

Fashion Nova exhibited steady growth in downloads, peaking at around 2.8K in early December before a slight decline to 2.8K by the end of December. Weekly active users showed an upward trend, beginning at 5.6K in late September and reaching 7.6K by the end of December.

FARFETCH - Shop Luxury Fashion demonstrated significant variability in downloads, with a notable peak at 3.6K in late December. Weekly active users increased considerably, starting at 1.4K in late September and reaching 4.6K by the end of December.

These insights are based on data from Sensor Tower. For a more detailed analysis and further insights, visit Sensor Tower.