Top 5 Apparel Apps on Android in Switzerland in Q4 2023

In the fourth quarter of 2023, the top 5 apparel apps on the Android platform in Switzerland demonstrated diverse trends in downloads and weekly active users. Here is a detailed breakdown of each app's performance:

SHEIN-Shopping Online saw a mixed trend in downloads, peaking at 4.6K in late October before a decline to 3.1K by mid-December. Active users started at 68.4K in late September, reaching a high of 74.2K at the end of October, and then decreased to 55.6K by mid-December.

C&A Fashion Online Shop experienced fluctuating download numbers. Downloads peaked at 3.9K in early November but dropped to 1.4K by mid-December. The app's active users increased from 8.9K in late September to a high of 11.2K in mid-November, followed by a decline to 8K by the end of December.

Zalando – online fashion store maintained stable downloads, with a peak of 2.6K in late November. Active users showed significant growth, starting at 70.6K in late September and peaking at 94.8K in late November, before dropping to 63.3K by mid-December.

H&M - we love fashion had varying download rates, with a peak of 2.2K in late November. Active users increased from 43.9K in late September to 56.5K in late November, followed by a decline to 37.9K by mid-December.

LightInTheBox Online Shopping saw its downloads peak at 1.8K in early November before falling to 595 by late December. Active users also showed growth early in the quarter, peaking at 9.5K in early November, then declining to 7K by the end of December.

These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower's platform.