Top 5 Apparel Apps on Android in Central America - Q4 2023

During Q4 2023, the top 5 apparel applications on the Android platform in Central America exhibited various trends in weekly downloads and active users, according to Sensor Tower data.

SHEIN-Shopping Online saw a significant fluctuation in weekly downloads, peaking at approximately 909K in late October and then declining to around 319K by the end of December. The app's weekly active users started strong at over 5.7M in late September, dipped to around 4.9M by mid-December, and rebounded to 5.4M in the final week of the year.

Nike: Shoes, Apparel & Stories experienced a steady increase in weekly downloads, reaching nearly 94K in the last week of December. Weekly active users also showed an upward trend, rising from around 387K in late September to approximately 408K by the end of December.

adidas: Shop Shoes & Clothing had notable spikes in weekly downloads, particularly in mid-November, peaking at around 60K. The app's weekly active users increased from around 226K in late September to a high of 317K in late November, then settled at approximately 219K by the end of December.

Zara exhibited a gradual increase in weekly downloads, peaking at around 26K in late November before a slight decline to about 13K by the end of December. The weekly active users for Zara rose from approximately 82K in late September to around 111K in late November, before stabilizing at about 92K in late December.

New Era Cap saw a steady trend in weekly downloads, peaking at around 23K in late November. The app's weekly active users increased from around 67K in late September to approximately 101K by mid-December, maintaining this level through the end of the year.

For more detailed insights and analytics, visit Sensor Tower.