Q4 2023 Performance of Top Apparel Apps on Android in Brazil

As the year 2023 comes to a close, Sensor Tower provides insights into the performance of the top apparel applications on the Android platform in Brazil for Q4. This report highlights the trends in downloads and weekly active users for the leading apps in this category.

SHEIN-Shopping Online started the quarter with an impressive download count of 583K, peaking at over 900K in mid-October. However, there was a noticeable decline toward the end of the year, with downloads dropping to 131K. In terms of active users, SHEIN began with 13.6M in late September, reaching nearly 14.9M by the end of October, before descending to 10.6M at the year's end.

C&A Pay showed consistent growth in downloads, starting from 30K and reaching nearly 44K by Christmas week. Weekly active users also saw a steady increase from 461K to 521K, indicating a strong and growing user base.

The famous sportswear brand adidas experienced a fluctuating pattern in downloads, with a spike of approximately 45K in the third week of November and a significant leap to around 49K in the last week of December. Active users showed a peak of 202K in the third week of November, followed by a slight drop-off, ending the quarter at 175K.

Whering Digital Closet Stylist had a varied quarter, with downloads peaking at 15K twice, once in early October and again in late December. Weekly active users reached their highest at 21K in the final week of the year, suggesting an increase in engagement during the holiday season.

Lastly, Zara maintained a steady download rate, starting at 7K and nearly tripling to 22K by Christmas. Active users saw a significant jump to 125K in the third week of November, before settling at around 85K by the end of December.

For more detailed insights and in-depth analysis, readers can explore the data available on Sensor Tower. The trends observed in this report provide an overview of the apparel application landscape on Android in Brazil, reflecting consumer behavior and app performance during the fourth quarter of 2023.