Top 5 Apparel Apps on Android in Argentina in Q4 2023

In Q4 2023, the top 5 apparel apps on the Android platform in Argentina showcased varying trends in downloads and weekly active users. Here’s a closer look at their performance:

adidas: Shop Shoes & Clothing saw a notable fluctuation in downloads throughout the quarter, peaking at 18.2K in the week of October 30 and then gradually declining to 6.1K by the end of December. Weekly active users exhibited a dynamic trend, starting at 283.9K at the end of September, reaching a high of 446.3K in the week of November 20, and closing the quarter at 308.4K.

SHEIN-Shopping Online experienced a relatively stable download rate, with minor variations. The highest downloads were recorded at 11.8K in the week of September 25, while the lowest was 7.0K in the week of December 11. Weekly active users remained steady, fluctuating around the 140K mark, with a peak of 160.5K in the final week of December.

LightInTheBox Online Shopping had a significant drop in downloads over the quarter, starting at 20.9K in late September and ending at 1.2K in the week of December 25. Weekly active users followed a similar declining trend, beginning at 23.6K and concluding the quarter at 5.9K.

Zara maintained a consistent download range, with a slight increase towards the end of the quarter, peaking at 2.7K in the week of December 25. The number of weekly active users showed stability, hovering around 12K to 13K, and saw a slight increase to 13.8K in the last week of December.

Whering: Digital Closet Stylist experienced a gradual decline in downloads, starting at 2.8K in late September and ending the quarter with 1.5K in the week of December 25. Weekly active users also saw a slight decrease, starting at 3.7K and ending at 2.5K.

The data provided by Sensor Tower highlights the varying performance of these top apparel apps in Argentina’s Android market during Q4 2023. For more detailed insights and analytics, visit Sensor Tower.