Leading Brands in Law & Government: Q3 2023 Overview

In Q3 2023, the Law & Government category in the United States experienced notable activity across leading brands' websites and apps. This article explores the performance of three prominent brands: United States Postal Service (USPS), United States Internal Revenue Service (IRS), and Epic Systems Corporation. Sensor Tower's comprehensive datasets provide unique insights into these brands' audience trends, app engagement, and advertising strategies.

United States Postal Service (USPS)

USPS maintains a robust digital presence through its website, usps.com, and the USPS Mobile® app.

• Audience Trends: Throughout Q3 2023, usps.com experienced consistent traffic, with unique visits hovering around 28-29M monthly. Monthly true audience figures remained stable above 30M, reflecting a strong web presence.

• App Engagement: The USPS Mobile® app saw a slight decline in monthly active users, starting at approximately 2.9M in July and dropping to around 2.6M by September.

• Ad Spend & Channels: USPS's monthly advertising spend was noteworthy, exceeding $2M. Facebook and Instagram were significant channels, with impressions peaking in September at over 178M on Facebook alone.

United States Internal Revenue Service (IRS)

The IRS's digital footprint is primarily through its website, irs.gov, and the IRS2Go app.

• Audience Trends: In Q3, irs.gov saw a gradual decline in traffic, with monthly visits decreasing from around 203M in July to 189M in September. Monthly true audience figures mirrored this trend, dropping from 27M to approximately 24M.

• App Engagement: The IRS2Go app's monthly active users decreased from about 880K in July to 670K in September, indicating reduced mobile engagement.

• Ad Spend & Channels: IRS's advertising efforts were modest, with monthly spending significantly reduced after July. LinkedIn was the primary channel for impressions, exceeding 20M in July.

Epic Systems Corporation

Epic Systems Corporation's online presence includes its website, epic.com, and the MyChart app.

• Audience Trends: Epic.com maintained steady traffic, with monthly visits ranging from 39M to 47M across the quarter. Monthly true audience figures showed growth, with a peak at nearly 18M in August.

• App Engagement: The MyChart app demonstrated strong engagement, with monthly active users consistently above 15M, peaking in August.

• Ad Spend & Channels: Epic Systems' advertising was minimal, with a focus on Facebook, but spending ceased by September.

Conclusion

Q3 2023 highlighted the dynamic digital strategies of USPS, IRS, and Epic Systems Corporation. Sensor Tower's unparalleled data offerings provide critical insights into these brands' cross-platform user behavior, advertising strategies, and audience engagement. This comprehensive view is essential for understanding the evolving landscape of the Law & Government category in the United States.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.