Leading Brands in Jobs & Education: Q3 2023 Insights

Introduction

In the ever-evolving landscape of Jobs & Education, certain brands continue to stand out with impressive digital footprints across their websites and apps. In Q3 2023, Indeed, Instructure, Inc., and Duolingo emerged as leaders, demonstrating strong audience engagement and strategic advertising efforts. Sensor Tower’s comprehensive insights, including Web Insights, App Performance Insights, and Pathmatics, provide a detailed view into these trends.

Indeed

Indeed is a powerhouse in the online job search arena, with its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: From Q2 to Q3 2023, indeed.com experienced a decrease in visits from 1.2B to roughly 970M. Despite this, the platform maintained a stable monthly true audience above 66M in September, showcasing its robust user base.

• App Engagement: The Indeed Job Search app consistently engaged over 18M monthly active users, peaking in August.

• Ad Spend & Channels: Indeed’s monthly ad spend varied, with a peak in June exceeding $10M, primarily through OTT and social media platforms like Instagram and Facebook.

Instructure, Inc.

Instructure, Inc. plays a pivotal role in education technology with its platform, instructure.com, and the Canvas Student app.

• Audience Trends: The website saw a notable increase in visits, with a sharp rise to over 1.6B in September. Monthly true audience figures also grew, reaching over 20M.

• App Engagement: The Canvas Student app saw a resurgence in monthly active users, climbing to nearly 15M by September.

• Ad Spend & Channels: Instructure’s monthly advertising spend was moderate, with LinkedIn being a significant channel in August, reaching nearly $80K.

Duolingo

Duolingo continues to lead in language education with its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends: Web visits remained strong, with slight fluctuations, maintaining over 120M visits in September. The monthly true audience consistently surpassed 22M.

• App Engagement: The app maintained high engagement with over 20M monthly active users, peaking in August.

• Ad Spend & Channels: Duolingo’s monthly ad spend was strategic, with significant investments in TikTok and Instagram, particularly in April.

Conclusion

These brands demonstrate the power of strategic digital engagement and advertising in the Jobs & Education sector. Thanks to Sensor Tower’s unparalleled data offerings, businesses can gain invaluable insights into cross-platform user behaviors, web and app performance, and advertising effectiveness. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics solutions.