Leading Brands in Home & Garden Shopping: Q3 2023 Performance Analysis

Introduction

In the competitive landscape of the Home & Garden Shopping category in the United States, several brands emerged as leaders in Q3 2023. This article delves into the performance and trends of three prominent brands: Home Depot, Lowe's Home Centers, Inc., and Amazon Ring. Utilizing Sensor Tower's comprehensive data, we explore their digital presence across websites and apps, alongside advertising strategies.

Home Depot

Home Depot's digital presence is significant, with its website homedepot.com and the The Home Depot app playing central roles in its strategy.

• Audience Trends: From Q2 to Q3 2023, homedepot.com experienced a decrease in visits, from over 510M in May to approximately 423M in September. The monthly true audience remained stable, hovering above 48M throughout the quarter.

• App Engagement: The app's monthly active users peaked at around 14M in June, before stabilizing near 13M by September.

• Ad Spend & Channels: Home Depot's monthly ad spend saw a decline, from about $27M in July to under $18M in September. Facebook and OTT channels dominated, delivering significant impressions.

Lowe's Home Centers, Inc.

Lowe's maintains a robust digital footprint through its website lowes.com and the Lowe's Home Improvement app.

• Audience Trends: Visits to lowes.com decreased from around 410M in May to 240M in September. The monthly true audience mirrored this trend, dropping from over 52M to approximately 37M.

• App Engagement: The app's monthly active users peaked at 10M in May, then declined to around 8.7M by September.

• Ad Spend & Channels: Monthly ad spending remained relatively stable, with a slight decrease from $13.7M in June to $10.2M in September. Facebook and Instagram were key channels for impressions.

Amazon Ring

Amazon Ring's digital strategy is driven by its website ring.com and the Ring - Always Home app.

• Audience Trends: The website's visits remained relatively stable, averaging around 34M per month. The monthly true audience was consistent at about 28M.

• App Engagement: The app maintained a stable monthly active user base, hovering around 27M throughout Q3.

• Ad Spend & Channels: Monthly ad spend decreased from over $1.6M in June to just above $1M in September. OTT was the primary channel, with substantial impressions delivered.

Conclusion

In Q3 2023, Home Depot, Lowe's, and Amazon Ring demonstrated strong digital strategies across web and app platforms. Sensor Tower's unparalleled data offerings provide critical insights into these brands' cross-platform user behaviors and advertising strategies. For more detailed insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights. Sensor Tower's consolidated data offers unique advantages for decision-makers, enabling strategic growth and informed decision-making.