Leading Brands in U.S. Health Care Services: Q3 2023 Insights

Introduction

In the ever-evolving landscape of health care services, digital presence and user engagement are paramount. This article examines the performance of leading U.S. brands—Mayo Clinic, CVS, and Walgreens—across their websites and applications during Q2 to Q3 2023. By leveraging Sensor Tower's comprehensive data offerings, we provide an unparalleled view of cross-platform user behavior.

Mayo Clinic

Mayo Clinic's digital ecosystem includes mayoclinic.org and the Mayo Clinic app.

• Audience Trends: The website consistently attracted over 75M visits monthly, with slight fluctuations. Monthly true audience figures hovered above 23M during Q3, showing stability with minor variations.

• App Engagement: Monthly active users of the app remained steady, nearing 170K to 180K throughout the quarter, indicating consistent mobile engagement.

• Ad Spend & Channels: Monthly ad spending peaked in August with over $1M, primarily via OTT and Facebook, delivering significant impressions.

CVS

CVS extends its reach through cvs.com and the CVS Health app.

• Audience Trends: A noteworthy increase in website visits was observed, surpassing 190M in September. The monthly true audience grew to almost 29M, reflecting heightened user interaction.

• App Engagement: The app's monthly active users climbed steadily, reaching nearly 10M by the end of Q3.

• Ad Spend & Channels: CVS’s monthly ad spend peaked in September, exceeding $6M, with strong performance across Facebook and YouTube.

Walgreens

Walgreens enhances customer experience through walgreens.com and the Walgreens app.

• Audience Trends: The website saw a significant increase in visits, reaching over 150M in September. The monthly true audience expanded to over 25M, indicating robust engagement.

• App Engagement: Monthly active users of the app steadily increased, surpassing 10M by September.

• Ad Spend & Channels: Monthly ad expenditures peaked at over $7M in September, with notable results from YouTube and OTT.

Conclusion

The digital strategies of Mayo Clinic, CVS, and Walgreens highlight their prominence in the health care services sector. Sensor Tower’s data provides invaluable insights into these brands' digital performance, enabling a deeper understanding of cross-platform dynamics. For more detailed analysis, explore our Web Insights, App Performance Insights, and Pathmatics offerings. By leveraging these insights, decision-makers can harness the power of data to drive strategic growth and engagement.