Leading Brands in U.S. Health & Wellness: Q3 2023 Analysis

Introduction

In Q3 2023, the Health & Wellness sector in the United States experienced significant digital platform engagement. This article explores the performance of key players: Mayo Clinic, Everyday Health, Inc., and CVS. Leveraging Sensor Tower's comprehensive data, we analyze web and app trends, audience engagement, and advertising strategies from Q2 to Q3 2023.

Mayo Clinic

Audience Trends

• Website: mayoclinic.org maintained a stable monthly audience with over 75M visits. Unique monthly visits remained consistent around 24M.

• True Audience: The monthly true audience hovered above 23M, with a slight dip in July, followed by a recovery in August and September.

App Engagement

• App: Mayo Clinic App saw monthly active users remain stable, averaging around 170K.

Ad Spend & Channels

• Ad Spend: Monthly ad spend increased from under $0.8M in April to over $1M in August.

• Channels: Facebook and OTT were primary channels, with significant impressions peaking in August.

Everyday Health, Inc.

Audience Trends

• Websites: everydayhealth.com and whattoexpect.com saw fluctuations, with a notable spike in visits for everydayhealth.com in July, exceeding 53M monthly.

• True Audience: Peaked in June at over 21M monthly but saw a decrease in subsequent months.

App Engagement

• App: Pregnancy & Baby Tracker - WTE maintained over 1M monthly active users, with a slight decline towards the end of Q3.

Ad Spend & Channels

• Ad Spend: Monthly expenditure varied, with a high of over $130K in April, primarily through Facebook and Instagram.

• Impressions: Peaked in April and gradually decreased, aligning with reduced spending.

CVS

Audience Trends

• Website: cvs.com experienced a surge, reaching nearly 200M visits monthly in September.

• True Audience: Grew significantly, surpassing 28M monthly in September, indicating strong cross-platform engagement.

App Engagement

• App: CVS Health App saw a rise in monthly active users, nearing 10M in September.

Ad Spend & Channels

• Ad Spend: Peaked in September at over $6M monthly, with YouTube and Facebook as dominant channels.

• Impressions: Consistently high, with a notable peak in September, driven by increased ad spending.

Conclusion

Q3 2023 demonstrated diverse strategies and audience engagement across leading Health & Wellness brands in the U.S. Mayo Clinic, Everyday Health, Inc., and CVS each leveraged unique approaches to captivate their audiences. Sensor Tower's data provides unparalleled insights into these trends, offering a comprehensive view of cross-platform user behavior.

For more detailed insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights.