Analyzing Q3 2023 Trends in the Coupons & Rebates Category: Groupon, Capital One Shopping, and Fetch Rewards

In the competitive landscape of Coupons & Rebates, several leading brands have demonstrated significant trends in Q3 2023. This article delves into the performance of Groupon, Capital One Shopping, and Fetch Rewards, highlighting their monthly audience engagement across websites and apps, as well as advertising strategies. Sensor Tower's comprehensive data provides unique insights into these brands' cross-platform user behavior.

Groupon

Groupon's digital footprint is substantial, with its website groupon.com and the Groupon - Local Deals Near Me app playing pivotal roles.

• Audience Trends: Throughout Q3 2023, Groupon's monthly true audience showed a notable decline from over 15M in July to around 12M by September. The website consistently attracted more visitors than the app, with web-only visitors remaining above 6M monthly.

• App Engagement: The app saw a decrease in monthly active users, dropping from approximately 7.5M in July to 5.8M in September, reflecting a broader trend of declining engagement.

• Ad Spend & Channels: Groupon increased its monthly ad spend significantly in August, reaching nearly $2M, primarily through Facebook, which accounted for the majority of impressions. OTT channels were minimally used.

Capital One Shopping

Capital One Shopping's presence is marked by its website capitaloneshopping.com and the Capital One Shopping: Save Now app.

• Audience Trends: The website's visits per unique visitor remained stable at around 6, with a slight increase in unique visits by September. The monthly true audience hovered around 7M, indicating stable engagement.

• App Engagement: The app maintained a steady monthly active user base, with active users fluctuating slightly around 1.3M throughout the quarter.

• Ad Spend & Channels: Unlike its peers, Capital One Shopping had minimal monthly ad spend, with no significant expenditure until September, when a small amount was allocated to YouTube and TikTok.

Fetch Rewards

Fetch Rewards stands out with fetch.com and the Fetch: America’s Rewards App.

• Audience Trends: Despite a decrease in website visits in September, the monthly true audience remained robust, exceeding 22M throughout the quarter, with app-only visitors dominating the audience.

• App Engagement: The app consistently engaged a large monthly active user base, with active users staying above 22M, reflecting strong mobile engagement.

• Ad Spend & Channels: Fetch Rewards increased its monthly ad spend in September, focusing on TikTok and LinkedIn, which contributed to a substantial rise in impressions.

Conclusion

The Coupons & Rebates sector in Q3 2023 highlights varying strategies and outcomes for Groupon, Capital One Shopping, and Fetch Rewards. Sensor Tower's unparalleled data insights reveal the nuances of web and app engagement and advertising effectiveness. For businesses seeking detailed cross-platform analysis, Sensor Tower's offerings provide critical insights into user behavior and market trends, empowering decision-makers with the information needed to navigate the competitive landscape effectively. Learn more about Sensor Tower's products and services.