Leading Brands in Advertising & Marketing: Q3 2023 Performance Insights

In the ever-evolving realm of advertising and marketing, certain brands have distinguished themselves in Q3 2023 by capturing significant audience attention across their digital platforms. This article delves into the performance of three leading brands: Angi (formerly Angie's List), Ibotta, and Fiverr International Limited. With data insights provided by Sensor Tower, we explore trends spanning their websites and apps.

Angi: Home Services at Your Fingertips

Angi's digital footprint is marked by its website, angi.com, and the Angi: Find Local Home Services app.

• Audience Trends: Throughout Q3 2023, angi.com experienced a decline in visits, starting from 22M in July and dropping to 13M by September. The monthly true audience remained above 4.7M. Homeadvisor.com, another pivotal site, followed a similar downward trend, maintaining monthly unique visits over 1.6M.

• App Engagement: The app saw a decrease in monthly active users, from 890K in July to 730K in September, indicating a shift in user engagement.

• Ad Spend & Channels: Angi's monthly advertising expenditure decreased from over $5.4M in July to $4.5M in September, with OTT channels contributing the most impressions. Notably, YouTube and Facebook also played significant roles in their advertising strategy.

Ibotta: Cash Back and Savings

Ibotta's presence is anchored by its website, ibotta.com, and the Ibotta: Save & Earn Cash Back app.

• Audience Trends: Visit numbers on ibotta.com saw fluctuations, peaking in August at over 10M visits. The monthly true audience hovered around 5.7M in September, with app-only visitors dominating the user base.

• App Engagement: Active users on the app remained strong, slightly decreasing from 6M in July to 5.5M in September, but still indicating robust mobile engagement.

• Ad Spend & Channels: Ibotta's monthly ad spend saw a peak in August at over $1.2M. OTT channels were particularly effective, delivering substantial impressions alongside TikTok and Instagram.

Fiverr: Freelance Services Online

Fiverr's digital presence includes its website, fiverr.com, and the Fiverr - Freelance Service app.

• Audience Trends: The website maintained high visit numbers, with over 54M visits in July. Monthly true audience figures were stable, with app-only users forming a significant portion of the audience.

• App Engagement: Active users on the app varied, reaching 1.2M in August before settling at 1.1M in September, reflecting steady user interest.

• Ad Spend & Channels: Fiverr's monthly ad spend peaked in August at over $4M, with YouTube and desktop video leading the charge in impressions, highlighting an effective multimedia strategy.

Conclusion

The Q3 2023 data underscores the diverse strategies of Angi, Ibotta, and Fiverr, each leveraging their platforms to engage users effectively. Sensor Tower's comprehensive data offerings, spanning Web Insights, App Performance Insights, and Pathmatics, provide unparalleled insights into these brands' digital landscapes. The ability to cross-reference web, app, and advertising data remains crucial for understanding cross-platform user behavior in today's dynamic market. Sensor Tower empowers decision-makers with the insights needed to navigate and excel in this competitive digital environment.

For more information on how Sensor Tower can elevate your strategic initiatives, explore our product offerings.