Top 5 Shopping Apps in Romania Q3 2023: Unified Platform Performance

In the third quarter of 2023, the top 5 shopping apps in Romania showcased distinct trends across downloads, weekly active users, and revenue metrics. Here’s a closer look at their performance based on Sensor Tower data.

SHEIN - Shopping Online saw a fluctuating download trend, peaking at around 76K in the week of July 24 before declining to approximately 52K by the end of September. Weekly active users also reflected a similar pattern, starting at 443K in late June and peaking at 520K in mid-August, before gradually decreasing to about 467K by the end of the quarter.

Temu: Shop Like a Billionaire experienced significant growth in downloads, especially from late July onward. Downloads surged from around 10K in mid-July to a peak of about 95K in mid-September. This growth is mirrored in its weekly active users, which climbed from 44K in early July to over 213K by the end of September.

ABOUT YOU Outlet had a notable spike in downloads, particularly in early August, where it reached approximately 62K. However, the downloads tapered off to about 32K by the end of September. Weekly active users followed a similar trend, increasing from 25K in early July to a peak of 106K in mid-August, before stabilizing around 87K towards the end of the quarter.

Profi maintained a relatively stable download rate, with a peak of around 35K in early September. Weekly active users were robust throughout the quarter, starting at 631K in late June and peaking at approximately 715K in mid-September, before slightly decreasing to 656K by the end of the quarter.

Alibaba.com had consistent download numbers, peaking at about 22K in mid-August. Weekly active users showed a steady increase, starting at 196K in late June and reaching a peak of 216K in mid-August, maintaining around 207K by the end of September.

For more in-depth insights and data, visit Sensor Tower.