Top 5 Shopping Applications Performance in Kenya for Q3 2023

During Q3 2023, the top 5 shopping applications in Kenya showcased varied performance trends in terms of downloads and active users. Here’s a detailed look at their performance based on data from Sensor Tower.

Alibaba.com - B2B marketplace experienced a steady increase in weekly downloads, peaking at around 40.9K in mid-September. Active users also showed a positive trend, growing from approximately 504.7K at the start of the quarter to about 558.5K by the end of September.

JUMIA Online Shopping saw notable growth in weekly downloads, especially in mid-September, reaching about 38.2K. The app's weekly active users fluctuated slightly but maintained a strong presence, averaging around 225K throughout the quarter.

Kilimall - Affordable Shopping showed consistent download numbers, with a peak of approximately 18.4K in mid-September. However, active users saw a slight decline from around 199.6K at the beginning of the quarter to about 183.4K by the end.

Mkopo Extra, a newer entrant, demonstrated impressive growth with weekly downloads surging to nearly 97.7K by the end of September, indicating strong initial user interest.

Copia App faced a gradual decline in downloads, ending the quarter with approximately 8.1K. Active users also saw a slight decrease, from around 95.7K at the start to about 95.8K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.