Top 5 Shopping Apps in Kenya Q3 2023 Performance

In the third quarter of 2023, the top 5 shopping apps in Kenya showed notable trends in downloads and active user metrics. Here’s a detailed look at how these apps performed.

Alibaba.com - B2B marketplace had a remarkable increase in weekly downloads, peaking at approximately 40.9K in mid-September. This growth was accompanied by a steady rise in weekly active users, which increased from around 504K at the start of the quarter to about 605K by mid-September.

JUMIA Online Shopping also saw a significant rise in weekly downloads, with numbers reaching close to 38.2K in early September. Active users fluctuated slightly but remained relatively stable, starting at around 232K and maintaining an average close to 220K throughout the quarter.

Jiji Kenya: Buy & Sell Online experienced a mixed trend. Weekly downloads peaked at around 19.5K in mid-July but saw a decline towards the end of September, dropping to about 17.1K. Active users also saw a downward trend, decreasing from approximately 180K at the beginning of the quarter to about 155K by the end of September.

Kilimall - Affordable Shopping showed consistent performance in weekly downloads, peaking at around 18.4K in early September. Active users saw a slight decline from around 200K at the start of the quarter to about 183K by the end of September, indicating a steady user base.

Finally, Copia App saw a decline in weekly downloads, from about 14.2K in early July to around 8.1K by the end of September. Despite this, the app maintained a relatively stable active user base, fluctuating around the 95K to 105K range throughout the quarter.

For more detailed insights and trends, visit Sensor Tower.