AI Insights · Timothy · October 2023
Top 5 Shopping Apps in Europe Q3 2023 Performance Analysis
A breakdown of the performance of the top 5 shopping apps in Europe for Q3 2023, featuring download and active user trends.
In the third quarter of 2023, the top shopping apps in Europe showcased significant activity, with varying trends in downloads and active users. Data provided by Sensor Tower offers a detailed look into the performance of these apps.
Temu: Shop Like a Billionaire saw a consistent rise in weekly downloads, starting from approximately 2.1M at the end of June and peaking at nearly 2.8M by the end of September. Weekly active users mirrored this trend, growing from around 7.9M to 15.3M over the same period.
SHEIN - Shopping Online had a more stable download pattern, with numbers fluctuating between 1M and 1.3M throughout the quarter. Active users remained relatively high, maintaining an average of around 24M, with a slight dip towards the end of the quarter, closing at approximately 23.5M.
WILDBERRIES experienced variability in weekly downloads, from a high of 730K in mid-August to a low of 414K in early September, before recovering to 620K by the end of the quarter. The app maintained a strong user base, with active users consistently around 45M to 47M throughout the quarter.
Vinted: Sell vintage clothes showed a positive trend in downloads, starting at around 520K and reaching a peak of 723K in mid-September. Active users also increased, starting from about 11.6M and growing to nearly 13.3M by the end of the quarter.
Amazon remained a strong contender with weekly downloads consistently around the 470K to 580K range. Its active user base was robust, maintaining an average of approximately 28.5M, peaking at over 30.7M in mid-July.
These insights highlight the dynamic nature of the European shopping app market in Q3 2023. For more detailed analytics, visit Sensor Tower.
