Top 5 Shopping Apps Performance in Central America Q3 2023

In Q3 2023, the leading shopping apps in Central America demonstrated dynamic performance trends in downloads and active user engagement. Below, we delve into the specifics of each app’s performance metrics, based on data from Sensor Tower.

Temu: Shop Like a Billionaire saw a significant rise in weekly downloads, starting at approximately 727K at the end of June and peaking at around 1.97M by the end of August. The app maintained a strong presence with weekly active users climbing steadily from about 1.5M to over 5.2M by the end of September.

SHEIN - Shopping Online experienced a fluctuating but overall positive trend in weekly downloads. Downloads started at roughly 750K in late June and increased to nearly 893K by the end of September. Active user numbers remained robust, starting at 7.1M and finishing the quarter at around 7.8M.

Mercado Libre: Compras Online maintained a consistent download volume, with numbers hovering between 300K and 400K throughout the quarter. Active users showed a slight decline, starting at approximately 9.6M and ending at around 9.5M.

Shopee MX: 9.9 Día de Compras exhibited notable growth in downloads, particularly in August, where they surged from about 178K to over 398K. However, this trend tapered off in September. Active users saw a gradual increase, peaking at around 2.9M in late August before decreasing to approximately 2.2M by the end of September.

AliExpress - Shopping App also showed a steady increase in weekly downloads, starting from 164K in late June and reaching up to 211K by the end of September. Active user engagement remained strong throughout the quarter, beginning at approximately 4.6M and peaking at around 5.5M in late August before settling at about 4.9M at the end of September.

These insights illustrate the dynamic nature of the shopping app market in Central America. For more detailed data and trends, visit Sensor Tower.