Top 5 Shopping Apps in Bulgaria Q3 2023: Performance Overview

The third quarter of 2023 saw notable trends in the performance of the top 5 shopping apps in Bulgaria. Here’s a detailed look at their weekly downloads and active users, based on data from Sensor Tower.

SHEIN - Shopping Online had a fluctuating trend in weekly downloads, starting at 17.4K in late June and peaking at 19.8K in early September, before dropping to 14.2K by the end of the quarter. The app’s weekly active users increased steadily from 131.5K in late June to a high of 167K in early September, ending the quarter at around 160.2K.

Temu: Shop Like a Billionaire experienced a significant rise in weekly downloads, starting at 2.9K in late June and spiking to 27.5K by late August. This surge was mirrored in its weekly active users, which grew from 8.9K in late June to 46.2K by the end of September.

eMAG.bg maintained a consistent performance in weekly downloads, beginning the quarter at 7K and ending with 8.3K. The app's weekly active users showed a slight increase from 85.3K in late June to 85.1K in late September, reflecting steady user engagement.

Lidl Plus saw a notable rise in weekly downloads, starting at 5.6K in late June and reaching a peak of 12.1K in early September. The weekly active users also increased from 64.6K to 71.5K during the same period, indicating growing popularity.

ABOUT YOU Online Fashion Shop had a varied trend in weekly downloads, starting at 6.1K in late June and peaking at 8.8K in mid-August, before settling at 6.7K by the end of September. Weekly active users showed a steady rise from 78.7K in late June to a high of 99.6K in early September, closing the quarter at 94.7K.

For more detailed insights and data, visit Sensor Tower.