AI Insights · Timothy · October 2023
Top 5 Shopping Apps in Africa Q3 2023 Performance
Discover the performance trends of the top 5 shopping apps in Africa for Q3 2023, including weekly downloads and active users, based on Sensor Tower data.
In the third quarter of 2023, the top 5 shopping apps in Africa displayed varied performance trends across weekly downloads and active users. The data, sourced from Sensor Tower, provides insights into the popularity and user engagement of these apps.
SHEIN - Shopping Online saw a notable increase in weekly downloads, starting at around 356K in late June and peaking at approximately 536K by the end of September. Active users also showed a steady climb, from about 1.63M to nearly 1.84M over the same period.
Alibaba.com maintained a consistent performance in weekly downloads, with figures hovering between 254K and 333K throughout the quarter. Active users increased from around 3.63M to just over 4M by the end of September.
Amazon Shopping experienced a steady growth in weekly downloads, starting at approximately 125K and reaching about 144K by early September. Active users fluctuated slightly, ranging from 2.79M to 2.96M over the quarter. Weekly revenue saw a gradual increase, peaking at around $1K in the final week of September.
Jumia Online Shopping showed a positive trend in weekly downloads, starting at about 83K and peaking at approximately 136K by the end of September. Active users also increased, ranging from 1.97M to 2.16M over the quarter.
Jiji Nigeria had a stable performance in weekly downloads, with figures around 78K to 106K. Active users remained relatively consistent, ranging from 1.13M to 1.18M throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
