Top 5 Parenting Apps Performance in Kenya for Q3 2023

In the third quarter of 2023, the top 5 parenting applications in Kenya showed varied performance trends across downloads, revenue, and active users. Here's a detailed look at each app's performance:

Pregnancy + | Tracker App experienced fluctuating weekly downloads, peaking at around 3.3K in mid-September. Its revenue showed significant inconsistencies, with the highest being $32 at the end of June. Active users grew steadily, topping out at approximately 48.3K in late August.

Pregnancy and Due Date Tracker saw a notable increase in weekly downloads, reaching a high of 1.4K in early September. The app's revenue remained largely minimal, with occasional peaks like $6 in mid-July. Active users demonstrated growth, peaking at about 9.4K in early September.

Be Closer: Family location had an unusual download pattern, with a significant spike to 3.2K in early August. Revenue remained relatively stable, averaging around $100 to $150 weekly. Active users also showed a notable increase, reaching up to 5.7K in early August.

Pregnancy Tracker: amma exhibited inconsistent download numbers, with a peak of 2.1K in early July. Its revenue was minimal, with occasional peaks like $19 at the end of June. Active users fluctuated but reached up to 8.4K in late August.

Eyezy – GPS Location Tracker maintained steady weekly downloads, peaking at 666 in early September. Revenue remained modest, with a high of $69 in late July. Active users saw a gradual increase, reaching a peak of 870 in early September.

These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower's platform.