Top 5 Parenting Apps Performance in Kenya Q3 2023

During the third quarter of 2023, the top 5 parenting applications in Kenya showcased diverse performance trends across downloads, revenue, and active user metrics. Here’s a closer look at their performance:

My Family - Family Locator from Friendzy Limited saw fluctuating weekly downloads, peaking at 76 in early September before dropping to 17 by the end of the month. Revenue varied significantly, with a high of around $70 in early July and a low of approximately $11 in mid-August. The app's active user base reached its peak at 2.7K in early September but declined to 1.8K by the end of the quarter.

Be Closer: Family location by Applabel LTD experienced a notable surge in downloads in late July, reaching 3.2K, while other weeks saw more modest figures. Revenue remained relatively steady, peaking at around $153 in late August. Active users spiked to 5.7K in early August but settled at 1.6K by late September.

Find my kids: live GPS tracker from GEO TRACK TECHNOLOGIES INC showed consistent growth in downloads, peaking at 355 in early September. Revenue remained modest but stable, with a high of around $31 in mid-September. Active users increased steadily, reaching 725 in early September before a slight decline to 467 by the end of the quarter.

Eyezy – GPS Location Tracker by Fortunex Limited had a consistent download trend, peaking at 666 in early September. Revenue showed minor fluctuations, with a peak of around $37 in late June and another high of $25 in mid-September. The app's active user base grew to 870 in early September but decreased to 561 by late September.

Speech Blubs: Language Therapy from Blub Blub Inc. had a relatively stable download rate, with a peak of 32 in late September. Revenue showed slight variations, peaking at around $52 in early July. Active user data was sparse, but the app saw a peak of 48 in mid-August.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.